Today Job Wanted in Mylapore Chennai for Female Candidate
Introduction
Join us at Kaleesuwari Refinery Private Limited! We're looking for talented women to fill our Management. Elevate your career in an inclusive and supportive environment. Apply now!
Hi, connections !!
🛑Only female candidate 🛑
🛑8 years in marketing 🛑
Openings with Kaleesuwari Refinery Private Limited
Description:
Responsible for the strategic management of the assigned brand to achieve the business targets and Brand health parameters and targets that include brand awareness, trials, volumes, spending optimization and effectiveness, market share, penetration of households, and brand equity in every market.
Focus Area:
Increase MS for the Brand/Category Drive Consumer Recruitment & Retention Brand P&L Responsibility & Management Brand/Category innovation & NP launches Design & achieve Brand communication Objectives Plan & Achieve Brand Media Objectives.
Responsibilities:
1. Continuous Consumer understanding needs gap analysis through multiple structured research and insight-mining tools. Create marketing and brand strategies based on consumer trends and learnings.
2. Overall STP plans for the relevant brand or brands, as well as brand strategy and planning.
3. Convert brand strategy into go-to-market plans, branding positioning, and short- and long-term brand/marketing plans.
4. Conceptualize & implement 360-degree(Integrated) marketing and communication programs.
5. Establish performance specifications, cost and price parameters, market applications, and sales estimates for new product launches.
6. Measure and report the performance of all marketing campaigns, and activations, and assess against goals.
7. Planning & Monitoring of Monthly & Annual BTL/ATL Input
8. To guarantee alignment with the product line strategy, supervise marketing and advertising initiatives.
9. Coordinating with advertisement agencies and media houses for brand collaterals and brand activations.
10. working in tandem with agencies to create and carry out product campaigns.
11. Conceptualize and deploy the digital and social media campaigns in line with brand plans.
Other Requisite
Experience: 8 to 10 years of experience
Qualification MBA - Marketing (Only from recognized institutes) Language Local language (Tamil & Fluency in English - mandatory Job Location Corporate Office, Mylapore, Chennai Age < 40
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